A Parents Guide to Finding the Perfect Newborn Photographer

Introduction to Newborn Photography

Looking for a newborn photographer? Then welcome to the cozy and magical world of newborn photography, where those first adorable yawns and tiny toes are captured as forever memories! It’s so much more than snapping photos – it’s about weaving the story of your brand-new bundle of joy, the love that surrounds them, and all those sweet, tiny details that seem to change in the blink of an eye.

As a seasoned newborn photographer with over 13 years of experience and having the joy of photographing over 1600 babies, we understand the importance of turning this fleeting newborn time into lasting memories. Finding the right newborn photographer might seem daunting, but fear not! In this blog post I’m here to guide you through the process of finding a newborn photographer, sharing insights from behind the lens to ensure you find the perfect artist to capture your little one’s debut in this big, beautiful world.

Why Newborn Photography?

Newborn photography is more than just a trend; it’s a way of preserving the first days of your child’s life in a timeless and artistic form. These photographs are not just images; they’re treasured family heirlooms passed down through generations. As a photographer serving clients from all over Southern California, and the Los Angeles area, I’ve seen first hand how amazing it can be for new parents to see their newest little love perfectly captured in a photo.

Those tiny eyelashes, wispy hair, tiny fingers, and the deepest, sleepiest slumber are all parts of your newborn that will change in the blink of an eye. A skilled newborn photographer knows how to capture these details in a way that will help you remember that crazy in love feeling of holding your newborn long after they’ve grown. If you’re scratching your head, wondering how to find a newborn photographer who can document these incredibly special moments, you’re in the right place! This guide is a culmination of our experience and expertise, aimed at helping you navigate the journey of finding the perfect newborn photographer.

Essential Qualities of a Newborn Photographer

Parents! Please take extra special care when deciding on your newborn photographer. Ensure you are putting your brand new little love into the hands of someone who is highly experienced and specializes in newborn photography. I can’t stress this enough. Ensuring your baby’s comfort and safety is paramount to us, and it should be for anyone you hire. Your wedding photographer is NOT going to be a good choice. Similarly, neither is your headshot photographer. Or your neighbor or family member that is a hobbyist photographer. Please choose someone that is trained and experienced in newborn photography, specifically. Someone that knows how to soothe, handle, pose, feed, burp, swaddle and comfort your baby. Someone that knows the right temperature the room should be or where to buy props and wraps made specifically for newborns (and this is not Amazon btw!).

Selecting the right photographer for your brand new little love involves more than admiring their portfolio or finding the lowest price. It requires understanding the unique qualities that make a newborn photographer outstanding. Experience, patience, creativity, a gentle touch, and an understanding of baby safety are paramount. It’s essential to find someone who not only has the technical skills but also the training, personality and sensitivity to work with your new baby.

Preparing Your Newborn Photographer Search

Before diving into the search for a newborn photographer, it’s important to prepare. Knowing when to start looking, understanding the pricing, and having a clear idea of the style you prefer will streamline the process and make your search more effective.

Timeline: When to Start Looking for a Newborn Photographer

The best time to start looking for a newborn photographer is during your second or third trimester. Many sought-after photographers book a few months in advance. Securing a spot on their calendar early ensures you won’t miss out. At Matt Cramer Photography, we are typically booked 4-6 weeks in advance. We have a set amount of due dates per month that we will prebook. Once that number is reached, we consider ourselves fully booked for the month.

Tip: If you are trying to find a newborn photographer and your baby has already arrived- don’t fret! We can usually offer a few last minute sessions as photographers always account for a little wiggle room in their schedules. Some babies arrive early, some come later than expected. And when this happens, a last minute session will pop up!

But, remember, I always tell potential clients, it’s never too early to book your newborn photoshoot!

Budget: Understanding the Different Pricing Models and the Investment

When it comes to newborn photography, remember that you’re investing in memories that will last a lifetime. It’s true that quality comes with a price, but it’s a price worth paying for these special moments.

As you research photographers in the Los Angeles area, you will find that most will fall into two pricing models: Digital Hybrid or IPS. Let’s explore both.

Digital Hybrid Pricing Model

The best newborn photography pricing option for most parents is the digital hybrid model. This means that your photographer offers something called digital “packages” or “collections” which will include a set amount of digital files (jpegs) in each AND the option to purchase physical prints, albums, or frames if parents want assistance with that. But, buying these physical products are NOT required to book a session. 

With this model, you book your package choice and know that you will receive the specific amount of digital files included in that package. When you get the digital files you are free to order your own prints from online labs. Or make your own albums, create and order your own birth announcements. This gives parents the freedom to make their own keepsakes and save a little money doing so.

On the other hand, some parents might still want their photographer to help with prints, albums or frames. Maybe they just don’t have the time to do it themselves. The great news is that in this digital hybrid model that’s always an option!

How Our Digital Pricing Model Works

For example, we offer three digital packages here at Matt Cramer Photography. 

1. The Mini Swaddle
   1. Includes 8 digital files
2. The Classic Newborn
   1. Includes 15 digital files
3. The Deluxe Newborn
   1. Includes 20 digital files

After your session with us, we will send you a proofing gallery. This will be a culled and narrowed down gallery of the best photos from your session, with plenty to choose from. From there you choose your favorites. Those will then be fully retouched and sent back to you as high resolution digital files via digital download.

From there, you are free to create your own birth announcement, print and frame some photos for the baby’s room, or create a photo album for the grandparents. Although we can do this for you- and have done so for many clients- since you have the digital files, you will be able to do this on your own. This saves you some money as prints and products bought through a photographer will always be marked up to include their time and expertise in doing it for you. 

In our experience, the biggest benefit to this pricing model is receiving the digital files and having the option to buy products. The best of both worlds. After being newborn photographers for 13+ years now, almost all of our clients want the digital files. So, it is important to them to find a newborn photographer that offers this option.

IPS Pricing Model

This stands for “In Person Sales” and is a pricing structure that is based more on physical products that you will display in your home instead of giving you the digital files. After the newborn session, you will set an appointment to return to the studio in person at a later date and go through your baby’s proof gallery with the photographer. This is known as the “ordering appointment” or “client reveal”. Together you pick out your favorite photos from the session and decide what products you will use them for. Maybe it’s a large, framed print for baby’s nursery, an album, or a metal print, etc. You place your order and the photographer will deliver the product to you. 

There are a few major challenges that many parents find with this pricing model. First, most of the time it does not include digital files. Or if it does, parents must first spend an incredibly high amount of money on the physical products first, before they receive the digital file used in the product. On top of this, many new parents find it incredibly hard to find time (especially with a brand new baby!) to return to the studio once again for their ordering appointment.

Next, the IPS pricing model does NOT give parents the ability to pick their favorites from a proof gallery. The photographer chooses the best photos from the session and presents them at the ordering appointment. Last, not having the digital files means parents are not able to print on their own, create their own birth announcements or share their photos with friends and family via email or on social media. So for many new parents this pricing structure does not work for them.

Pricing for a Newborn Photographer

In your journey to find the perfect newborn photographer, you’ll encounter a diverse range of pricing, reflecting the varied experiences and business models in this specialized field. Understanding these price variations is key to making an informed choice that aligns with your expectations and budget.

Newborn photography is an investment in preserving precious memories. Prices can vary widely based on the photographer’s experience, the complexity of the session, and the package options. Setting a budget beforehand helps narrow down your choices and ensures a transparent discussion about costs, avoiding any surprises down the line.

The Biggest Factor for Pricing

The primary factor influencing pricing is the photographer’s level of experience. Newborn photographers at the start of their career, often in the process of building their portfolio, typically offer their services at lower price points. This is an opportunity for parents looking for photography with a smaller price tag. Additionally, photographers employed by larger photography companies like Sweet Me Photography or JC Penney, generally fall into this lower pricing bracket. These companies frequently outsource to new photographers, providing services under the company’s brand name at more accessible rates.

On the other hand, photographers with 2-5 years of experience usually fall into the middle price range. They offer a balance of experience and affordability, making them a popular choice for many families.

The higher end of the pricing spectrum is usually occupied by photographers with over six years of experience. These seasoned professionals not only bring a wealth of experience but also provide an elevated style and a more refined customer experience. Their expertise is often reflected in their pricing which here in Los Angeles ranges from $900 to $2000 for a newborn session with a highly experienced photographer.

By understanding these pricing tiers, you can better navigate your options and choose a photographer whose experience, style, and pricing align with your needs, ensuring a delightful and memorable experience for your family.

Our advice? If budget is a concern, it’s wise to opt for the best, most experienced photographer’s lowest package rather than settling for a less experienced photographer. Often, choosing the Digital Hybrid model that offers digital files can be the most cost-effective option from the most experienced photographer. This allows you the flexibility to print the photos yourself. Remember, the right photographer is not just a cost; they’re an investment in preserving your most precious memories

Newborn Photography Styles: which is right for you?

From lifestyle to posed studio sessions like we offer at Matt Cramer Photography, newborn photography encompasses various styles. Some parents prefer candid shots while others opt for stylized images with props and those adorable bare baby poses. Understanding these preferences helps in finding a photographer whose portfolio resonates with your vision. So take a minute to look at portfolios and decide which style is best for you.

The Ideal Setting: Studio vs. Home

Choosing the right location for your newborn photoshoot is crucial. In our expertise, a studio setting is often preferable as it provides controlled lighting and a ready array of props and accessories. Most parents find our home studio a convenient choice; it’s a place where they don’t have to worry about anything but simply showing up. On top of this, our home studio is our domain and we know it like the back of our hand. Its where our best work is done because it doesn’t change. Our lights are in the same spot, our props and accessories are easily accessible and after over 1600+ photoshoots, we run it like a well oiled machine.

On the other hand, photoshoots in your home can pose quite a few challenges, such as the need for tidying up or potentially inadequate lighting and space for setting up studio lights. We’ve designed our studio to offer a comfortable, controlled environment that ensures the best possible results for your photos.

Research Strategies for Finding the Right Newborn Photographer

With a clear idea of what you’re looking for, the next step is finding the newborn photographer who is the best fit for you and your family. This involves a number of research strategies like searching online, asking for referrals, utilizing social media, and carefully reading reviews and testimonials.

Your First Stop: Search Online for your Newborn Photographer

Most of our clients find us using good old fashioned Google search. They will type in keywords like “newborn photographer los angeles” or “best baby photography near me” and we come up on the first page. So, begin your search online by using Google, Bing, Yahoo, etc. and start with a keyword like “newborn photographer in [your city]”.

Another place new parents find us is on Yelp. In Los Angeles, Yelp is huge and people use it all the time to search for service providers. You can search “newborn photographers” on Yelp and it will yield a long list of potential candidates. And the best part? We post a full portfolio right there on Yelp for parents to look at.

Don’t forget to look at photographers’ blogs and recent work to get a feel for their current style and approach.

Ask for Recommendations: Trust the Word of Mouth

There’s something comforting about personal stories and experiences. When a recent client told us that her sister shared her newborn photos with her, it wasn’t just the photos that convinced her; it was her sister’s glowing recount of the gentle way I soothed, posed and swaddled her baby during the session. So, be sure to ask your friends, family, and that mom group online. They’ll not only suggest names but also share precious tidbits about their experiences.

Personal recommendations from friends, family, or acquaintances who have recently used a newborn photographer can be incredibly valuable. They can provide honest feedback about their experience, the results, and whether the photographer met their expectations.

Leveraging Local Parenting Groups and Resources

Local parenting groups, both online and offline, can be goldmines of information. Members often share their experiences, provide recommendations, and sometimes, photographers themselves are part of these groups!

We can absolutely vouch for this! In Burbank, we’re connected with several local mom Facebook groups, boasting over 3,500+ members. These are vibrant communities where parents frequently seek and recommend services, particularly for newborn photography. Whether you’re searching for a photographer or need a trusted recommendation, these groups are a wonderful resource.

Client Reviews and Testimonials: The Voice of Experience

Client reviews and testimonials are invaluable in the decision-making process. They offer authentic insights into the photographer’s ability to deliver not just stunning photos but also a memorable and enjoyable experience. In our studio, we’re proud to have a strong presence on both Google Business and Yelp, with numerous reviews from happy clients who often comment on their satisfaction with the final product, the enjoyable process, and the comfort of knowing their baby was in great hands. Many clients find us through these platforms, as well as through referrals or even by returning to us with their subsequent children. These testimonials speak volumes about the trust and satisfaction we strive to provide in every session. A recent client told me that when she read a review praising my patience with a fussy baby, it spoke volumes to her!

My advice? Look for a photographer who not only showcases their work but also shares genuine testimonials on platforms like Google Business and Yelp. This transparency is key. In our studio, we take pride in the fact that many of our clients find us through these channels, as well as through referrals. It’s a testament to the trust parents place in us, and it’s a trust we strive to uphold with every photoshoot

Read Monique T.‘s review of Matt Cramer Photography on Yelp Read Maryam M.‘s review of Matt Cramer Photography on Yelp

Utilizing Newborn Photographer Social Media and Online Portfolios

Another way many new parents find us is on Instagram using hashtag search. They type in something like “newbornphotographylosangeles” in the search area and then click the “tags” header. We post often to our Instagram account to give potential clients an idea of our style, how we interact with our client followers and how we run our business.

Social media platforms like Instagram and Facebook are invaluable for finding and evaluating potential photographers. Most professionals post their recent work online, giving you an insight into their style, creativity, and interaction with clients. Pay attention to how they present their work and engage with their audience.

Narrow Down to Your Top Newborn Photographers

Now you’ve made a shortlist of the photographers you are considering for your newborn’s photoshoot. As you sift through their portfolios, remember that these are more than mere photographs; they are going to be the first professional photos of your new baby’s life. They are the first chapters of their story yet to unfold. 

My advice? Look for a photographer whose portfolio resonates with you. Can you imagine those photos adorning the walls of your home? Do the color palettes, the relaxed postures of the babies, the stylish and tidy swaddle wraps, and the tasteful props and backdrops speak to you? As someone who has dedicated over 13 years to this art, photographing over 1600 babies, I can’t stress enough the importance of aligning with a photographer whose work you LOVE!

Vetting your Newborn Photographer

Once you’ve narrowed down your list, it’s time to dig deeper and ensure the photographer you choose meets all your criteria. This involves understanding their approach to newborn safety during the shoot, prioritizing their experience and expertise and reviewing their portfolio in detail.

Safety Practices: Non-Negotiable

Safety practices in newborn photography are not just important; they’re imperative. In our studio, safety is at the forefront of everything we do. Matt and I are up to date on both the Tdap and Covid-19 boosters. We conduct a digital forehead temperature check upon arrival and ensure all high-use areas and surfaces are disinfected with EPA-approved cleaning products before and after each session. A H13 HEPA medical-grade air purifier is running in the studio and shooting areas, and all delicate items used on babies are cleaned and disinfected with our UV sterilizer. We require clients to use hand sanitizer or wash their hands upon arrival and frequently throughout the session. These safety measures are a testament to our commitment to providing a safe, secure environment for your newborn.

Creating a serene and secure environment for your newborn is paramount. In our studio, we’ve taken every measure to ensure the safety and comfort of our littlest clients. From maintaining a clean and sanitary space to adhering to the highest standards in newborn safety, we understand the delicate nature of our subjects. Our meticulous approach extends to every detail, ensuring that the photoshoot is not just a session but a delightful experience for both the baby and the parents.

Prioritize Experience and Expertise

Repeat after me: Experience and expertise are the pillars of newborn photography.

Photographer experience and expertise are crucial, especially in newborn photography. Newborns require a photographer who’s not just technically proficient but also patient and caring. Knowledge of how to safely pose a newborn is paramount. In our studio, we’ve built our practice on these principles, photographing newborns for over 13 years and counting. We have mentored 1:1 with internationally recognized newborn photographer, Amy McDaniels of Dewdrops Photography, and have taken many newborn photography workshops online to constantly stay up to date on the best practices. It’s this depth of experience and our commitment to excellence that ensures every photoshoot is conducted with the utmost care and professionalism, making sure that your precious baby is in the best hands.

Assess Newborn Photographer Portfolios with a Discerning Eye

When it comes to choosing a newborn photographer, the portfolio is your window into their world. I always advise new or expecting parents to really scrutinize the portfolio of the photographer they’re considering. It’s essential to find a portfolio that resonates with you. Ask yourself: Are you drawn to the photos? Can you envision them on your walls, becoming a part of your home? Pay attention to the details – the color palette, the relaxed demeanor of the babies, the style and tidiness of the swaddle wraps, and the quality of the props and backdrops. These elements should align with your taste and preferences. As a photographer who’s been in this field for over 13 years, capturing over 1600+ beautiful babies, I can’t emphasize enough the importance of choosing a photographer whose portfolio speaks to you on a personal level.

Finalizing the Details with Your Newborn Photographer

With the right photographer chosen, it’s time to finalize the details of your newborn photoshoot. This involves discussing and setting clear expectations, signing contracts, and preparing for the day of the shoot.

Communication: Expectations and Deliverables

We pride ourselves in our ability to communicate well with all our clients and set clear expectations. This is the key to a successful newborn session. We always go over the length of each package option, how many digital files are included, what type of looks are included (bare baby, swaddled, family, siblings, etc.), the timeline for both the initial proof gallery and the final, retouched photos and how they will be delivered.

At Matt Cramer Photography, our turnaround timeline for receiving proof galleries is 2-3 weeks after the photoshoot. From there, clients are given five days to make their selections- and if they need more time, we can extend it. Then the final, retouched photos are sent back via digital download within 2-3 weeks of final selection.

When you book your newborn photoshoot, please make sure you clarify all of these details prior to booking.  

Signing Contracts and Questionnaires: Ensuring Clarity

A professional photographer will have a contract that outlines the terms of the service, the fees, the cancellation or rescheduling policy, and any other important details. Read the contract carefully, and be sure you are clear on everything.

PLEASE do not book a photographer that does not offer a contract. This is an immediate sign of lack of experience in running a business and should be avoided.

Once a client moves forward with booking a photoshoot with us, we automatically send them our standard session contract and the client pre-shoot questionnaire. 

Our newborn photography contract covers points like: 

1. Retainer and payment
2. Rescheduling/Late Arrivals
3. Completion Schedule
4. Artistic Rights
5. Notice of Legal Copyright and Reproductions
6. Client Usage of Photos

Our pre-shoot questionnaire covers:

1. Color and prop preferences
2. Style of baby’s nursery
3. If siblings are to be included
4. Most important images parents are hoping for
5. Hat or not hats for boys
6. Headbands, bonnets or none for girls
7. Option to send 3-4 links to favorite images from our portfolio

The pre-session questionnaire is a wonderful opportunity for us to get on the same page as our clients. After they complete this, it is easy to see what type of images they are drawn to, what colors they like (and don’t!) and just the overall vibe they are looking for. Then I create a well balanced and beautiful session for them, based on their preferences noted in their questionnaire.

Preparing for the Session: Tips for Parents

Before every photoshoot, we make it a point to send out an email to parents packed with our top preparation tips. This email is carefully curated with advice and insights we’ve gathered over time, all aimed at enhancing the likelihood of a smooth and successful photoshoot. It’s our way of ensuring parents feel informed and ready for the big day!

After photographing newborns for over 12+ years, here are our most important tips on how to prepare for a successful and stress free newborn photoshoot:

1. Keep baby awake and alert for 1 hour at home the morning of the photoshoot
2. Feed baby right before they leave the house
3. NO spicy foods and NO caffeine for mom for at least 72 hours prior to the photoshoot
4. Wipe down baby’s eyes at home
5. Dress baby in a loose fitting, zip or snap closure sleeper
6. Do not use any oil based lotion or moisturizer 
7. Do not take baby out of the car seat upon arrival

It’s essential for every newborn photographer to provide new parents with a preparation guide for the photoshoot. This checklist is more than just a set of instructions; it’s a way to share helpful tips and insights. Our experience shows that this not only ensures a smooth photoshoot but also significantly eases the nerves of our clients, making them feel more comfortable and prepared.

Capturing the Perfect Moment: Timing Is Everything

So, when is the best time for newborn photos?

In our experience, the best time for newborn photos is between 9-17 days old. This is when newborns are still super sleepy and easily posed into those adorable positions. They tend to wake less easily while being posed or wrapped, or moved from prop to prop. On top of this, baby acne has not come in yet.

Try to plan ahead so you don’t miss this window, however, if your baby is already past the 9-17 day timeframe, don’t worry. Many, many newborn photographers can also take on older newborns and capture them beautifully! But, it must be with an experienced photographer who knows how to work with older newborns. A newer or beginner photographer will not have the experience to do this. 

Maintaining a Relationship with Your Newborn Photographer

Building a relationship with your newborn photographer can be beneficial for future sessions. As your child grows, capturing milestones with a photographer who already knows your family is so much easier and more enjoyable for everyone- trust us! 

Benefits of Long-Term Engagement

We have hundreds of families who first come to us for their first baby’s newborn session and have come back to us for each and every milestone- and their second and third and even fourth babies! 

When a photographer becomes familiar with your family and baby, sessions tend to be more relaxed and productive. They understand your preferences, how to engage with your baby, and are often able to capture moments that truly reflect your little one’s personality. Are they super happy, energetic and extroverted? Or more curious or observant? Working with the same photographer will ensure that they know exactly who your little one is and how to capture that perfectly for you!

Capturing Future Milestones

We photograph babies in three stages: newborn (8-17 days old), sitter (6-8 months) and one year/cake smashes. Many of our families that booked us for a newborn photoshoot will return for both a sitter and one year cake smash, too! When doing your research, look to see if your photographer offers these future sessions! Continuing with the same photographer ensures a consistent style and quality across all your photos, creating a beautiful collection of photos documenting your little one!

FAQs about Finding a Newborn Photographer

When should newborn photos be taken?

In our experience, the ideal time to schedule newborn photos is when your little one is between 9 and 17 days old. At this age, they’re usually sleepy and more easily posed into those adorable, peaceful poses.

How far in advance should I book a newborn photographer?

We recommend that you book your newborn photographer in your second or third trimester of pregnancy. Many newborn photographers only take a set amount of sessions per month, so best to get on their schedule early.

Do you tip newborn photographers?

Tipping a newborn photographer is not typically expected as many are self-employed and set their own rates. However, if you feel that your photographer has provided exceptional, a tip is a thoughtful way to show appreciation. Alternatively, expressing gratitude through a positive review or referral can also be a great way to say thanks.

Are newborn photos worth it?

100% yes! In our 13+ years as professional newborn photographers, we have yet to meet a client that didn’t feel their newborn photos were worth the investment. Newborn photos give parents the chance to freeze this newborn phase of their baby’s life, so they will never forget!

What should I wear for newborn photos?

We recommend to dress baby in a loose fitting, zip up or snap closure sleeper. For moms, we provide a beautiful selection of tops. If your photographer does not offer this we recommend neutral, soft colors in softer flowing fabrics. For Dads, we suggest a nicer tee shirt and a button up shirt in neutral colors (tans, oatmeal, browns, grays, blues, etc.). Subtle pattern is ok. NO polos or anything white.

What should I bring to a newborn photoshoot?

Just baby, milk and a diaper bag– that’s it! Many parents are so surprised that they do not have to bring much to their photoshoot. We have everything here for baby!

Conclusion: Capturing the Essence of New Beginnings

The journey of finding a newborn photographer is delicate and deeply personal. It’s about more than just capturing images; it’s about entrusting someone with the most precious early moments of your child’s life. As a professional deeply committed to this art, my advice is to choose someone whose work resonates with you, who upholds the highest standards of safety and hygiene, and who has the experience and passion to preserve this precious newborn time in photographic memories.

By following the tips and guidelines provided in this guide, you are well-equipped to make an informed decision, ensuring that those precious first days are captured beautifully and safely. Remember, these moments are fleeting, but through the art of photography, they can be treasured forever.

Ready to book your newborn photoshoot with us?

Click here to learn more about booking a newborn photoshoot.

Let us know in the comments if you have any more questions! Or better yet, which part of this guide to finding a newborn photographer helped you the most!

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